Job Description

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for an Industrial Designer to join our RD&E team and provide design leadership for a wide array of projects and develop ideas into the design of new products with an emphasis on the aesthetic and user interface aspects of the design and manufacturability of each concept. The Industrial Designer will own the creation of sketches, renderings, CAD models, prototypes, and prints to support engineering and manufacturing efforts. You will be expected to be well versed with design thinking, innovation frameworks, disruption principles, and be a natural problem solver. You will be hands-on with incubation and rapid prototyping to demonstrate the impact of new innovations and concepts to streamline processes and iterate with agility.

Responsibilities to include:

Core Objectives: 

• Lead projects and teams through highly complex design solutions, technical processes, and best in class user experiences 
• Own the creation of sketches, renderings, CAD models, prototypes, and prints to support engineering and manufacturing
• Develop frameworks and processes to enable agility to projects teams and systems
• Thorough understanding of designing within the business model, agility and speed to market 

Core Responsibilities:

• Lead highest complexity design projects overseeing all technical aspects, design aesthetic, direction to deliver against business objectives 
• Design utilizing input from the customer insights and strategy teams, taking into consideration manufacturing capabilities and limitations
• Leverage and build the Frida Visual Brand Language across platforms of products designed
• Responsible for integrating aesthetic, ergonomic, and anthropometric requirements within the design of user-friendly products that attract consumers
• Maintain an organized design database across teams and internal systems 
• Create Design Intent CAD and design specifications for project development and production understanding production constraints and materials
• Agility to work within budgets and tight deadlines
• Strong understanding of business model, financials, business goals, and implications
• Support manufacturing and production processes as required
• Support design review leadership and presentations, through image creation, presentations and compelling storytelling 

Cross-Functional Leadership

• Serve as lead Industrial Design voice in cross-functional project teams
• Ensure cross-functional teamwork and communication with internal multifunctional partners to drive the progress of projects to plan
• Collaborate with strategy, design, engineering, and operations project teams to align project needs and expectations within scope

Discovery

• Partner with Strategy, gather and analyze information skillfully; researching markets, consumer trends, and products in the baby product industry; reporting insights through visualizations
• Understand and implement design opportunities, priority of design success criteria that meets business and market fit objectives 
• Understand end-user requirements and communicate product requirements to teams 
• Other projects as assigned

What You Will Need

• Bachelor's degree in Industrial Design or related field
• 8-10+ years of experience designing/developing consumer products; baby products design experience preferred
• Great concept sketching and ideation skills needed (with a good hand and a high aesthetic eye)
• Experience in all aspects of new product creation: market research/analysis, and product design including sketching, prototyping and 3D modeling
• In-depth knowledge of user interface and ergonomics
• Good understanding of materials’ properties and functions, as well as manufacturing, safety, and compliance
• Working knowledge of design for highly regulated products (children’s products, medical devices)
• Ability to work on several projects in parallel and work with very challenging deadlines; have a pragmatic and hands-on mentality, initiating short term actions to achieve long term objectives
• Candidates must possess excellent listening, verbal, and written communication skills
• Entrepreneurial mindset and able to work independently with a creative mindset and with results-focus in a fast-paced environment within a multi-disciplined team environment
• Self-starter who can prioritize, organize and manage multiple projects simultaneously and drive them to completion effectively with great attention to detail and quality
• Strong strategic thinking skills, as well as robust communication skills
• Must be organized, detail oriented and self-motivated
• Proficient knowledge of SolidWorks (solids, surface, assemblies, mechanical) with knowledge of standard drafting practices and CAD Development practices
• Adobe Creative Suite proficiency, preferred 
• Committed to learning and expanding one’s own professional and technical knowledge

Who You Will Work With

Frida is an organization that values collaboration and community. As the Industrial Designer, you will work closely with Product Development, Project Management and Operations team.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy:

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.

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