Position Summary:
The Vice President of Marketing provides strategic leadership and execution oversight for all marketing, brand, and communications initiatives across Experience Senior Living’s portfolio of communities. This role is responsible for developing integrated marketing strategies that drive occupancy, strengthen brand recognition, and support operational and sales goals while ensuring consistency, quality, and measurable return on investment. The VP of Marketing partners closely with Sales, Operations, Development, and Executive Leadership to optimize lead generation, brand standards, marketing technology, and customer engagement while fostering innovation, collaboration, and continuous improvement across the organization.
Key Responsibilities:
Marketing Strategy & Brand Leadership
- Develop and execute comprehensive marketing strategies aligned with occupancy, growth, and brand positioning goals.
- Establish, document, and maintain marketing brand standards and operational brand guidelines.
- Provide quality control oversight for all branding, messaging, and marketing collateral.
- Guide internal and external communications strategy, including PR, media relations, and thought leadership initiatives.
- Support grand openings, milestone events, community launches, and strategic partnerships.
Lead Generation & Sales Alignment
- Grow and optimize the lead database through both organic initiatives and paid marketing efforts.
- Partner with Sales leadership to ensure effective lead flow processes and timely follow-up.
- Develop community campaign calendars aligned with occupancy targets.
- Implement passive campaigns to nurture inactive prospects.
- Monitor CRM utilization to ensure accurate lead tracking, reporting, and performance visibility.
Digital Marketing & Technology Optimization
- Assess and continuously optimize the company website for performance, SEO, and user experience.
- Direct agency partnerships supporting SEO, digital advertising, social media, and digital campaigns.
- Evaluate marketing technology platforms, tools, and AI solutions to improve efficiency and effectiveness.
- Create standardized reporting dashboards, templates, and Power BI analytics for leadership visibility.
Marketing Operations & Asset Management
- Create marketing plans and budgets for new developments and ongoing community operations.
- Develop quarterly marketing budgets and performance evaluations for each community.
- Direct design, production, and distribution of collateral and branded merchandise.
- Coordinate signage, leasing center branding, fence wraps, and development-related marketing materials.
- Oversee procurement of branded apparel, promotional items, and community marketing assets.
Field Engagement & Brand Consistency
- Conduct quarterly community site visits to ensure brand compliance and marketing effectiveness.
- Collaborate with Operations, Sales, and Development teams on market positioning before and after community openings.
- Support community-specific marketing needs and ensure alignment with corporate brand standards.
Vendor & Performance Management
- Manage marketing agencies and vendors to ensure performance, ROI, and alignment with strategic goals.
- Evaluate marketing spend effectiveness and provide recommendations to maximize ROI.
- Monitor vendor performance across the marketing and sales funnel to identify gaps and opportunities.
Team Leadership & Culture
- Foster a high-performing culture focused on innovation, collaboration, and accountability.
- Lead cross-functional collaboration with Sales, Operations, Development, and Executive Leadership.
Requirements
Skills, Knowledge, and Expertise:
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field – Required
Experience
- 7+ years of progressive marketing leadership experience, preferably within senior living, healthcare, real estate, hospitality, or multi-location service environments.
- Demonstrated success leading integrated marketing strategies that drive measurable business results.
- Experience managing agency relationships, marketing technology platforms, and cross-functional initiatives.
Core Skills
- Strategic marketing leadership with strong analytical and ROI-focused decision making.
- Expertise in digital marketing, CRM optimization, brand management, and demand generation.
- Strong collaboration skills with Sales, Operations, Development, and Executive Leadership.
- Exceptional communication, presentation, and stakeholder engagement skills.
- Ability to balance high-level strategy with operational execution.
- Innovative mindset with familiarity in emerging marketing technologies, including AI-driven tools.
- Strong organizational leadership with a focus on culture building.
Benefits
We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.
Compensation: $175,000-$200,000
Application Deadline: We anticipate reviewing applications through March 27th, 2026.
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